NATORI
Experience the best-selling briefs that move with you.
Size Range: XS-XXL
As Featured In
Overall rating: 4.728094 / 5 from 2214 reviews.
The Bliss French Cut Brief is praised for its soft, comfortable fabric and great fit, with customers appreciating its high-quality material and beautiful colors. The briefs are also noted for their ability to eliminate panty lines and their elegant look.
Review topics: ["size","fit","color","problems","fabric","waist","weight","addition","quality","material","looks","lines","feel","shape","stretch","leggings","comfort","design","cut","shipping","style","coverage","packaging","service","softness","edges","detail","price","light","value"].
"I have ordered these for 5 years. Resoundingly, time after time, they are NEVER the depicted color. It's always a slightly different shade or tone. I swear "Pink Sky" might be "Pale Purple"?! It looks lavender. Do the factories just mislabel stuff or should they take the photoshopping down a few notches? If you don't mind the fact that the color will never be as advertised, go for it."
"I love my Bliss French Cut Briefs! They are stretchy and super comfy. Since this was my first time purchasing from Natori, I was not sure what size would fit me best and customer service was super helpful. I am 5. 5 with 129 lb and size small is the perfect fit."
"The most comfortable underpants - great coverage at back & high cut comfort at thighs . Love the colours & cotton fabric"
"Big fan of these so far! I waited a bit to write a review so that I could wash them twice to see how they've held up, and so far so good. The lace edges have a bit of curling after washing, but nothing too significant and when wearing it on the body it flattens out. They are soft and comfortable and feel like a dream when wearing, which is the most important part. One downside is that during the summer months when I'm a little bit more sweaty and the undies get damp, they take a while to dry. I think this is a general downside of cotton as a material and not a downside of these undies specifically, just something to be aware of."
"I definitely like these. The fit was a bit larger than I was expecting but I still find them very comfortable. Wouldn’t pay full price but with the discount I got feels worth it."
"These are the best briefs I have ever had. The fit is perfect and the cotton fabric is soft and breathable. The lace is an elegant touch and seems sturdy enough so that it won’t tear easily. I don’t think I will ever wear anything but the Bliss French Cut Brief."
"superior product, comfortable fit, amazing customer service I will definately buy again from this company"
"The absolute best. The undies I wear. They disappear and never bind or roll. So soft and the lace trim stretches with the cotton base so you never get a tight waistband or leg. Never ever stop making these, please."
"These are such comfortable underwear. They are soft and don’t move around on my body a lot. They also don’t leave intense underwear lines, which I hate."
"These are the most comfortable panties that I’ve purchased in years (and most likely in decades). Actually I don’t think I’ve ever had more comfortable underwear."
Natori was founded in 1977 and today is one of the fashion industry’s most recognizable designer brands. Each of the Natori brand collections - Josie Natori, Natori, N Natori and Josie by Natori - is a reflection of the namesake designer’s distinctive, East/West aesthetic.
We make most of our sleepwear,
loungewear, and clothing
at FFI, a Natori- owned
factory in Josie Cruz Natori’s
native Philippines
We are proud to be independent and fully family-owned. The Natori family is committed to creating products and experiences that enhance women’s lives and make them feel important, fashionable, and good about themselves.
Natori was founded in 1977
in Josie Cruz Natori’s living room.
We have more than four decades
of history and experience, designing and manufacturing high quality products.
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