Underwire Bras
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Experience superior lift, separation, and support with Natori's collection of underwire bras. Designed to deliver a beautifully defined silhouette with flexible wires beneath each cup that lift and shape your bust. Whether you're seeking a full-coverage bra styles, demi cups, or plunge designs, each underwire bra features quality construction and premium materials that ensure comfortable, confident wear from morning to evening. Explore underwire styles and other bra best sellers by Natori.
What are the benefits of wearing an underwire bra?
Underwire bras are still a go-to for so many women. The benefits of wearing this bra style include:
- Better lift and posture. The wire creates a structure that lifts your bust away from your ribcage, which helps you stand a little taller and feel more supported throughout the day.
- No "uniboob". Unlike some wireless styles, underwires keep things separated and defined, giving you a shapelier look under your women's tops and fitted clothing.
- Less shoulder strain. The design distributes breast weight across the band and frame, rather than concentrating it all on your straps. Your shoulders will thank you.
- Modern wires aren't what they used to be. Brands like Natori use flexible, cushioned wires wrapped in soft channels, so you get the shaping benefits without that rigid, poking feeling.
A well-fitted underwire can offer a combination of support, shape, and comfort that's hard to beat, whether you're dressing up or keeping it casual in your favorite Natori loungewear.
How do I know if my underwire is fitting correctly?
A well-fitted underwire shouldn't be something you're fighting with all day. Here's what to look for:
- The wire follows your natural breast crease. It should sit flat against your ribcage in a U-shape beneath each breast, not on top of any breast tissue.
- The center gore lies flat. That's the part where the wires meet in the middle. It should rest against your sternum, not hover away from your body.
- The wires fully encompass your breast tissue. The wires should extend around the sides without poking into your underarms.
- No digging, poking, or red marks. If any of that's happening, it's usually a sign the cup is too small or the band is too large.
Natori's underwire bras are designed with flexible wires and soft-touch fabrics; you'll barely notice it's there. View our bra measuring guide for more detailed information to find your perfect fit.
Is an underwire bra okay to wear every day?
Absolutely, underwire bras are suitable for everyday wear. A properly fitted underwires pose no risks. The keyword is properly fitted. Wires should never dig into breast tissue or create painful pressure points. An underwire style, whether a full coverage or push-up bra, has structured support that can actually feel better for all-day wear. Underwires reduce bouncing and movement, which means less discomfort over time. Finally, quality construction makes a difference — Natori's underwire bras feature cushioned, flexible wires encased in soft channels that distribute pressure evenly, so they feel gentle against your skin. With the right fit and quality design, underwire bras can absolutely be your everyday go-to. And for those days when you want to switch things up, there are plenty of other styles worth exploring, like cotton bralettes or wireless bras that offer a more relaxed silhouette.
Why Shop Natori?
Natori elevates the traditional underwire bra with premium materials, flexible cushioned wires, and construction that delivers both impeccable support and a flattering contoured figure. Each underwire bra reflects our East meets West aesthetic through elegant details, thoughtful engineering, and fabrics that feel silky soft against your skin.
Build a complete wardrobe with Natori’s lingerie collection, best-selling underwear, cozy pajama sets, and elegant sleep gowns for a head-to-toe experience in comfort and style.