Bliss Underwear

Three collections. Endless comfort.
From the soft, stretch lace details of Bliss to the smooth tailored shapes of Bliss Bare
and the stretchy one-size ease of Bliss Perfection, each collection is designed
for effortless movement and everyday wear. Crafted with soft fabrics and
lasting stretch for comfort that feels beautiful, wash after wash.

Explore the Bliss Underwear Collection by Natori

Natori's Bliss line is built for the underwear you reach for every single day,  pieces designed to disappear under clothing while still feeling like a small luxury against your skin. Across all three collections, Bliss underwear is available in the full range of everyday styles, briefs, bikinis, hipsters, boyshorts, and thongs,  so the choice comes down to fabric and fit.

Explore three distinct collections tailored for daily wear:

  • Bliss: Focuses on classic comfort detailed with soft, stretch lace trim for a feminine touch.

  • Bliss Bare: Features smooth, tailored cotton shapes designed for a sleek, minimal silhouette under clothing.

  • Bliss Perfection: Offers ultra-stretchy fabrics with a flexible one-size fit for versatile ease and movement.


Lace-Trimmed Women’s Underwear: The Original Bliss Collection

Built around soft, stretch lace trim, the original Bliss collection offers all-day comfort with feminine detail. Its flat lace edges and breathable stretch fabric ensure a comfortable, no-compromise fit. For full coverage, the collection's high rise panties sit above the hip for a classic, gap-free silhouette finished with soft lace trim.

Tailored Cotton Underwear & Smooth Silhouettes: Bliss Bare

Crafted from breathable Pima cotton, Bliss Bare offers an ultra-soft feel and a sleek, tailored finish for smooth everyday comfort. Flat elastics and a tagless, dig-free fit ensure a seamless, line-free silhouette that vanishes under any outfit. Tailored close to the body, the line's french cut underwear features a higher-cut leg that sits smooth at the waist for an elongated look.

All-Day Stretch and Movement: One-Size Underwear That Actually Fits

Bliss Perfection solves a different problem: fit that holds up through movement. Built from ultra-stretchy fabric in a flexible one-size design, it's the collection for travel days, workouts, or simply not wanting to think about sizing at all. The stretch fabric moves with the body instead of settling into a fixed shape, which is why the collection's women's brief style tends to be the first pick for a full day of wear without repositioning.