NATORI
These colors are excluded from the Wirecutter promo, but you can still bundle any 3 full-priced colors on this page for $54 — plus any 3 full-priced styles in this collection. No code needed. Discount applies automatically at checkout.
Experience the best-selling briefs that move with you.
Size Range: XS-XXL
As Featured In
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Overall rating: 4.7153654 / 5 from 1985 reviews.
The Bliss French Cut Brief is highly praised for its comfortable and flattering fit, soft and high-quality material, and excellent appearance. Customers appreciate the absence of panty lines and the product's ability to retain its color and softness even after multiple washes.
Review topics: ["size","fit","fabric","problems","waist","color","material","addition","style","design","weight","pants","feel","looks","quality","leggings","stretch","cut","comfort","price","coverage","shape","softness","wear","packaging","edges","detail","underwear","light","seams"].
"I like these a lot but as some other reviews mention, the colors (other than black) do not match the pictures online. This led me to pick the wrong matching color and this company will not allow me to exchange the items, only return for a fee and rebuy without the free shipping I originally had. This is an out of touch policy for high cost of these underwear."
"The only underwear I will wear. After trying all kinds of different underwear I thought I’d try a pair and they are so comfortable. I got mine a size bigger simply because I don’t like things tight around my waist."
"Smooth, soft and the lace trim is sexy. Fit is true to size."
"Very soft and comfortable. I purchased a few pair and I’m sure I’ll be buying more."
"This model was recommended by a friend. . . I was pleasantly surprised by the quality and comfort. And the way they're cut doesn't give me a VPL in jeans. I'm planning to order more. ;)"
"Incredibly comfortable, and no visible panty lines! They are pricey, but dare I say worth it? No regrets."
"I have ordered these for 5 years. Resoundingly, time after time, they are NEVER the depicted color. It's always a slightly different shade or tone. I swear "Pink Sky" might be "Pale Purple"?! It looks lavender. Do the factories just mislabel stuff or should they take the photoshopping down a few notches? If you don't mind the fact that the color will never be as advertised, go for it."
"They are as comfortable as described. I love them."
"Very comfortable and stretchy."
"Very comfortable"
Natori was founded in 1977 and today is one of the fashion industry’s most recognizable designer brands. Each of the Natori brand collections - Josie Natori, Natori, N Natori and Josie by Natori - is a reflection of the namesake designer’s distinctive, East/West aesthetic.
We make most of our sleepwear,
loungewear, and clothing
at FFI, a Natori- owned
factory in Josie Cruz Natori’s
native Philippines
We are proud to be independent and fully family-owned. The Natori family is committed to creating products and experiences that enhance women’s lives and make them feel important, fashionable, and good about themselves.
Natori was founded in 1977
in Josie Cruz Natori’s living room.
We have more than four decades
of history and experience, designing and manufacturing high quality products.
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