NATORI
NATORI
NATORI
NATORI

NATORI

Bliss Allure Contour Underwire Bra

$72 $50
Shipping calculated at checkout.
Style : 721303-Indigo-30D
Color: Indigo
Band: 30
Cup: D
Size guide
Details & Care For Bliss Allure Contour Underwire Bra

Expanding our signature Bliss Perfection collection with an alluring stretch lace that disappears under clothing. Designed with the same luxurious comfort you love, this contour underwire bra looks as good as it feels.

Size range: 32-38 B-G, 30 D-G

  • A lace contour underwire with signature Bliss Perfection comfort
  • Soft, seamless lace is designed to feel great against the body and disappear under clothes
  • Stretch foam pads with a brushed liner for softness against the skin
  • Center gore is adorned with 18K gold Natori crest and finished with a lace trim at the bottom
  • Built-up stretch lace backs are airy yet supportive
  • Signature Skin Soft lace trim at the bottom back features a new motif with the same plush feel
  • Easy front strap adjustability
  • OEKO-TEX® Standard 100 certified,# 23.HUS.17957, by test institute HOHENSTEIN HTTI
  • Fabric: 84% nylon, 16% elastane, cup lining: 100% polyester, exclusive of elastic and decoration
  • Recommended care: hand wash & line-dry for best results
    Imported
Product information

Overall rating: 4.821429 / 5 from 56 reviews.

AI Generated Review Summary

The Bliss Allure Contour Underwire Bra is praised for its excellent fit, luxurious feel, and appealing aesthetics. Customers highlight its comfort and seamless appearance under clothing, making it a stylish and supportive choice.

Summary topics

  • Fit: 39%
  • Appearance: 13%
  • Comfort: 11%

Review topics: ["fit","color","looks","support","quality","fabric","comfort","service","feel","bra","lace","natori","wear"].

Review highlights

  • "The bliss allure bra fits extremely well and is a very nice look and feel" — Giedre T.
  • "I love the 2-tones in this bra, looks so pretty, and the lace is super attractive!" — Sue C.
  • "terrific fit, luxurious feel, highly recommended" — Josie M.

Reviews

Liked the fit of this

"Liked the fit of this bra but decided I wanted something smoother for underneath clothing."

— Allegra B. (4/5)

Comfortable underwire? Yes, please

"I now have 3 bliss allure contour underwire bras and would not mind if these were the only bras in my underthings drawer. Comfortable, pretty, sexy, too if that’s your intent. Worth every penny but better when on sale. Fully recommend. Can you tell I’m over 60? Not from my bras!"

— CATHERINE D. (5/5)

Very happy

"Nice fit. Great quality- flattering underneath shirts"

— EMILY G. (5/5)

This bra is the best!

"This bra is the best! It is so comfortable, looks great, and is smooth under all but the clingiest of shirts. Buy one! You won’t regret it."

— ANNIE B. (5/5)

Great fit.

"Great fit."

— LEIGH H. (5/5)

Lovely Lace Bra

"This bra is so pretty and very comfortable. The lace is soft against my skin, and cups provide good support and a natural shape. I’m very pleased with this purchase."

— Jasmine T. (5/5)

Doesn’t fit great

"This project doesn’t fit great. Feels awkward when I wear it. Disappointed."

— CATHY R. (2/5)

Comfortable and beautiful -

"Comfortable and beautiful -"

— AMY C. (5/5)

Discovered Natori about 12 years

"Discovered Natori about 12 years ago and have been buying them ever since. They fit comfortably and usually wear well although a few I bought wore out in unusual places.Generally only buy during sales because of their price."

— Joan P. (5/5)

5 stars

"5 stars"

— DONNA A. (5/5)

Q&A

WHAT MAKES NATORI
DIFFERENT

Natori was founded in 1977 and today is one of the fashion industry’s most recognizable designer brands. Each of the Natori brand collections - Josie Natori, Natori, N Natori and Josie by Natori - is a reflection of the namesake designer’s distinctive, East/West aesthetic.

SUPPLY CHAIN

We make most of our sleepwear,
loungewear, and clothing
at FFI, a Natori- owned
factory in Josie Cruz Natori’s
native Philippines

FAMILY-OWNED COMPANY

We are proud to be independent and fully family-owned. The Natori family is committed to creating products and experiences that enhance women’s lives and make them feel important, fashionable, and good about themselves.

LONGEVITY

Natori was founded in 1977
in Josie Cruz Natori’s living room.
We have more than four decades
of history and experience, designing and manufacturing high quality products.