Pure Luxe Strapless Contour Underwire Bra

Style 729080

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Details & Care For Pure Luxe Strapless Contour Underwire Bra

Meet your new go-to strapless bra. Our beloved Pure Luxe collection, now in a beautiful strapless bra that delivers shaping and support to leave you feeling and looking your best.

Size range: 32-36 B-G, 38 B-DDD, 30 C-G

  • The sleek feel and beautiful details you love from our Pure Luxe collection. This supportive strapless bra converts to multiple strap placements for the perfect wardrobe solution.
  • Molded luxe fabric feels cool against the body, giving you a seamless look with all-day comfort
  • Stretch foam pads provide shaping with no show-through for a flattering fit
  • Signature Pure Luxe lace trim at the bottom band
  • Back and side boning and silicone elastic at the neckline and top backs hold your bra in place, ensuring it feels secure and stays put
  • Wide 2-ply backs are smoothing and comfortable. Optional logo straps can be worn regular, halter, crisscross, and one-shoulder.
  • OEKO-TEX® Standard 100 certified,# 23.HUS.17957, by test institute HOHENSTEIN HTTI
  • Pairs perfectly with the Pure Luxe Boyshort
  • Body: 86% nylon, 14% elastane, lace: 47% nylon, 45% rayon, 8% elastane, cup lining: 100% polyester
  • Recommended care: hand wash & line-dry for best results

 Learn how to size your bra for the perfect fit. 


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What makes natori

Natori was founded in 1977 and today is one of the fashion industry’s most recognizable designer brands. Each of the Natori brand collections - Josie Natori, Natori, N Natori and Josie by Natori - is a reflection of the namesake designer’s distinctive, East/West aesthetic.

family-owned company

We are proud to be independent and fully family-owned. The Natori family is committed to creating products and experiences that enhance women’s lives and make them feel important, fashionable, and good about themselves.


Natori was founded in 1977
in Josie Cruz Natori’s living room.
We have more than four decades
of history and experience, designing and
manufacturing high quality products.