World of Natori

Explore the latest events, the things we can’t live without, view our latest campaign and get a closer look at the designer who started it all


“I have always believed there are no boundaries,” says Josie Cruz Natori, founder and CEO of The Natori Company. Exemplifying her own mantra, Josie Natori crossed continents, navigated varying careers, and surmounted countless obstacles, to create a global brand, Natori.


“I believe art is a gift to enrich one’s life, A luxury to experience and enjoy every day. At Natori, we bring art into everything we do.”


One of the defining traits of Natori is the craftsmanship. Watch how Josie Natori ensures that each item is designed to perfection.

JCN's Must Haves

Explore JCN’s select items for the season.

NYC Retail Store

253 Elizabeth Street (between Houston and Prince)


Monday-Saturday: 11 AM - 7 PM
Sunday: 12 PM - 6 PM

Bra App

Meet your dream bra by taking the Find Your Perfect Bra Quiz on our Free Natori Bra App